The fourth and the last day of Pongal is known as Kanumu. Kaanum Pongal means seeing Pongal as this day marks as the sightseeing day. On this day, people dress up gaily, families go for picnic and visit relatives and make a tour of the town or the city they reside. It is a day for the outdoors and most people throng out of home in the evening, making for a sea of humanity. This is a day to spend time and entertainment outside.
During Kanumu, blessings are received from elders. In Tamil Nadu, this day is also known as Virgin Pongal and is celebrated by unmarried girls by playing in the river and making pongal and eating it there. It's customary for locals to give new clothes and money to the maids and servants employed in the house.
Kaanum is also the Tamil version of brother's day. On this day, the women folk offer different kinds of rice to birds and pray for the well-being of their brothers. This ritual is called "Kanu". Sisters visit their brothers and inquire about their welfare. Women eat the previous day's food and pray for their brother's prosperity and health.
Being the last day of Pongal, the farmer's rest and celebrate this day in high spirit. People worship their ancestors and venerate their elders. It is the time for relaxing after the 3 days of festivities. People go out along with family and friends and have a nice day of outing. In the villages, the shop owners or employers of firms give benevolent gifts to their employees as a token of gratitude for their good work all through the year.